Generate leads: Chatbots are programmed to interact with website visitors and initiate conversations, collecting lead information along the way. Listed below are just a few of the benefits of chatbots. That's because chatbots provide instant responses, 24/7 availability, and conversational interactions that make customers feel heard. So why should you consider implementing a chatbot on your website? 62% of consumers actually prefer using a customer service chatbot over a live agent. You can use these metrics to understand the success or lack thereof of your campaign and improve your results.Have you ever come across a little widget on a website that nudges you to chat? If so, you’ve encountered a chatbot! These clever bots are proving a force in engaging with today’s website visitors, capturing leads, and ultimately driving sales. When building Playbooks, you write the content, set the target audience, and set display rules.Īlso, the Playbook Reports provide you with detailed metrics that let you know how your playbooks are performing. So, even when you don’t talk to your prospects, Drift lets you see their engagement on your website and provides insights you can interpret to understand their interests.ĭrift Playbooks lets you build marketing campaigns via targeted email and chat messages.Įssentially, you can use this feature to welcome visitors, capture their information, send slider messages, retarget your accounts, and route visitors to the right section of your website.ĭrift allows you to create several Playbooks for your diverse customer segments. You can use this data for segmentation, content personalization, and rich reporting. Via Drift Intel, Drift lets you pull in customer data from other systems, such as Crunchbase, SixSense, and ZoomInfo, to augment your contact profiles. You can discuss business with visitors and even schedule meetings with visitors straight from the chat. It recognizes your target accounts and sends them a personalized message to engage them. It sends you real-time alerts that your target accounts are on your website. It features an inbox on the company side (Conversations Inbox) and a widget for visitors to get in touch with agents. With Drift’s Live Chat, you can provide support and capture leads in real time. As a result, it allows companies to grow revenue and increase customer lifetime value faster.ĭrift’s key features include Live Chat, Drift Intel, Playbooks, Chatbots, Analytics, and much more. It offers an AI-powered chatbot solution you can integrate into your website to automate marketing pipelines and increase customer engagement. That’s where Drift comes in.ĭrift facilitates communication with visitors to help generate leads and improve sales opportunities. One of the most significant challenges sales reps and marketers face is generating quality inbound and outbound leads and establishing a qualified pipeline for their business. Drift is a conversational marketing and sales platform that helps companies connect their sales teams with qualified prospects and target accounts in real time while providing them with insights to generate more pipelines and close deals faster.
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